In this episode we welcome to the show Raphael and Markus from Formex Watches. While not exactly a new brand, Formex has flown somewhat under the radar since its founding in the late nineties. Under new leadership for the last several years the Swiss brand, known for its suspended case design and augmented reality app, is experiencing a resurgence with its new Essence collection.
Ranch Racer recently had the opportunity to go hands-on with the Essence and was so impressed we decided we needed to have the guys on the show to talk about the brand and where they’re headed. We hope you enjoy the show as much as we enjoyed recording it. Formex is most definitely a brand to watch in the coming years.
-RR & PG
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